Unfulfilled means your order is with us and has not been packed and labelled yet. It has not been cancelled or lost, and an order showing as On hold means the same thing.
Orders are dispatched within 48 to 72 business hours. As soon as the shipping label is created the status changes to Fulfilled or Shipped, and the tracking number is emailed to you. Transit after that is usually one to two weeks, depending on the destination and the courier, though it is never guaranteed.
Some orders travel in more than one parcel. If part of your order is in stock and part is not, the in-stock items go first and the rest follows with its own tracking number at no extra cost, so one item can still show as unfulfilled while another parcel is already on its way. There is more on this in Why did my order arrive in more than one parcel?.
If five business days have passed and you have had no dispatch email at all, message us here, or email [email protected], with your order number and we will check where it has got to.