We read these, and the right way in is email rather than social media DMs, which scatter across platforms and get missed.
Send it to [email protected] with a subject that says what it is — "Press", "Review", "Collaboration" — so it gets routed to the right person rather than triaged as a support ticket.
What to include, so one email is enough:
Who you are and where you publish — channel, site or outlet, with links
What you have in mind: a review, an unboxing, classroom content, a giveaway, an interview
Your audience in a sentence — size matters less than fit
Which product you want to cover, and your timeline
Being straight with you: we get a lot of these and cannot say yes to every pitch, or reply to every one. A specific idea about a specific product, from someone whose audience plausibly builds kits, does far better than a general "let's collaborate".
Schools, resellers and bulk buyers are a different door — that one is Schools, resellers and bulk orders.