We run a separate shop for each region, and each shop's prices are set independently. The EUR price is not the USD price converted at the day's exchange rate, because the real cost of doing business differs from region to region.
The price in our EU shop already includes VAT, the import duties we cover on our side and EU-specific compliance costs. That is why it does not line up with a straight USD-to-EUR conversion, and it is not meant to.
EU rules require a price shown to a consumer in the EU to include VAT, so our EUR listings are the all-in figure you pay. USD listings are shown before local sales tax, which is added at checkout where it applies.
VAT is set by the country the order is delivered to and varies across Europe, so two EU customers can see slightly different totals for the same kit. We collect it at checkout and pay it to the tax authority in that country.
If you want to compare prices, check the shop for your region rather than converting from another region's listing.
Your order confirmation and invoice show the tax charged as a separate line, so you can see exactly what went to tax on your order. If that figure does not look right for your country, message us here with your order number and we will check it and put it right if it is wrong.